Search Engine Optimization (SEO)

Keeping up with your SEO is a bit like the decades-old tech battle between police radar technology and radar detector companies. As soon as radar detector manufacturers learn how to overcome the latest law enforcement advances, police radar takes another leap, changing the game. Then detector technology takes another leap. SEO is like this because, as soon as marketers contrive ways to work in harmony with the latest Google algorithm updates, Google changes the algorithms to make them more difficult to “trick.” Back and forth the battle goes; we as marketers are gaining ground in search engine results, only to be forced to change tactics a few weeks later because the algorithms change again. SEO isn’t so much a set of hard-and-fast rules as it is an ongoing battle to adjust and re-adjust to the types of content currently being favored by search engines.

Our SEO department constantly tracks changes to Google’s algorithms (among other things) to keep our clients ahead of the game. We monitor daily the rises and falls in organic search traffic for various types of site content and make adjustments to our clients’ online strategies to help them continue climbing the search engine result pages (SERPs).

It’s a full-time job for an SEO specialist to watch and respond to these trends. Still, we thought you might like to know the basics of what we do, so you can make an informed decision about who to work with on your site’s optimization for best results in the Wichita, Kansas, market.

What is SEO?

SEO is a constantly evolving system of procedures that increase qualified traffic to your site through organic search results. Search engines use algorithms to determine which sites should appear at the top of search results based on the quality of those sites from an informational standpoint. In its most basic form, SEO is the art and science of populating your website with information and media that are attractive to search engines for the searches being typed in by consumers when they seek your product or service.

SEO Services

There are numerous tools and techniques available for optimizing a website. At US Logo we’ve packaged the ones that, used together, give our clients the biggest bang for their buck. Our proven toolbox of SEO services begins with identifying the optimal keywords for your products and services.

How We Find the Right Keywords for your SEO

When we talk about a “keyword” it can actually be one word or a short phrase in the world of Google algorithms. We utilize the Google Keyword Planner in conjunction with other tools to identify which search terms people enter into search engines when looking for a company like yours in the Wichita, KS, market. There’s no guesswork involved because this information is available to SEO professionals who know where to look.

We’ll choose one main keyword for every page of your site because Google bots have a certain amount of tunnel vision when it comes to ranking pages. Still, the algorithms also “read” other parts of the page, looking for similar keywords (called long tail keywords) to confirm that the page is genuinely a reliable destination for web searchers who type these keywords into a Google search.

We’ll also recommend (and can help you with) high word counts on your site’s landing pages (pages to which you are trying to attract organic traffic with your keywords) because search engines are currently showing heavy favoritism for long text. This is a new development in Google’s algorithms, but a key ingredient if you want to skyrocket past your competitors to the top of the search results.

Let’s not forget VEO – voice engine optimization. Siri, Alexa, Google, and Cortana are all taking orders from us on a daily basis. We tell them to “search for this”, “play that”, “find… near me”, or “what’s the recipe for…” Is your website ready for this kind of search optimization? If you are one of our Website/ SEO/ Digital Marketing customers, you won’t have to worry about this… But if you are not, call us at 316-264-1321 to get a head start.
https://www.uslogo.net/digital-marketing/

Putting the Keywords in the Right Places on Your Site

Google algorithms are extremely smart when they check your web page to make sure it’s a good destination for people who type in your keywords. Still, they are computer programs that operate according to specific rules, and we monitor changes in the kinds of content Google bots are looking for when they rank pages. If you use a keyword too much, you’ll be penalized. If you use it in the wrong parts of the page, you’ll be penalized. We’ll help you place the right keywords in the right places on your site to keep you climbing the search results ranks.

Merging Your Mission with Google’s Mission

Google is the world’s most comprehensive index of online media and information because it is very good at serving up the search results that people are looking for, based on a few words typed into a search engine bar. This is Google’s mission, which is very different than your company’s mission, which is to sell as much as possible. One of the keys to successful site optimization lies in providing the kinds of information on your pages that do a good job of selling for you while delivering Google bots with the somewhat encyclopedic information Google likes to serve up in response to searches.

Please call us at our Wichita, KS, marketing complex at(316) 264-1321 or email orders@uslogo.net.

This is a time of great opportunity for your company to include long, comprehensive text on your web pages, as most of your competitors are likely not doing so yet. Yes, it takes more time to write this type of content, but when you seamlessly merge your goals with Google’s goals, your ranking will rise more quickly.

Placing Your Keywords in the Right Places on Every Page

Keyword placement within a page is a trick many webmasters overdo. The main keyword for a given page should appear in the right places, but it should not appear too frequently, as Google will penalize your ranking for what it perceives as keyword stuffing. We’ll ensure you have the right keywords in the right places to act as Google bait, rather than deterrents.

 

Optimized Images on Your Site

Google rewards sites that are rich with images because most web searchers would rather look at pictures than read text. But Google bots have no way of knowing what content is in an image or video unless you tell them. This is where alt text comes into the SEO picture.

Alt text is information we add to images that the bots can read. Alt text tells bots what each image contains, so search engines have a way of “reading” them. We’ll place the right keywords and information in this text, not only to describe what’s shown but also to coax the search algorithms into rewarding your page with higher rankings.

Optimized Video Content

Video is even more important than images from an SEO standpoint because the more time people spend on your site, the more Google mojo you get. Our strategy goes beyond that by posting your videos on YouTube (which gives them their own SEO life on the web), then optimizing them with the exact keywords used on your website in a way that improves the rankings of the website itself.

We’ll embed the videos on your site, which means they’re being played from YouTube’s servers, and your YouTube channel will receive credit for the views—an added bonus that further boosts your SEO power.

What our Local SEO Services will do for Your Business

They call it the World Wide Web. What are the advantages for Wichita businesses that work with a local SEO services provider?

SEO is most effective when integrated with your other branding efforts. The keywords you use should be chosen based on perceptions of your brand in the community, other promotions you’re running (both on and offline), and what your competitors are doing in their SEO. Despite the Internet’s global reach, search engines are very good at serving up local information based on user IP addresses and other factors, meaning you’re still competing locally, even online. A regional marketing partner is better informed on your community image, your other marketing efforts, and what your competitors are doing. Additionally, it’s beneficial to meet someone face-to-face when conducting business with them.

How Long Does it Take to Rank Organically on Google?

Without a well-optimized plan, your site may never appear on the first page of search engine results. With moderate SEO, it can take years, or never happen, if you have SEO-savvy competitors. Our customers often get to Google’s page one within 3-6 months, and some even faster.

Where do we start?

Before we touch anything on your site, we’ll do research, some of it common-sense stuff, and some of it much more technical, including a look at what kind of traffic you’re getting now and what type of traffic your competitors are getting. We’ll identify keywords that your customers are typing when they search for your product or service and make recommendations about which ones offer the greatest likelihood of success in the Wichita and global (if appropriate for your company) marketing environments.

We’ll counsel you on the types of content strategies that can accelerate your rise in the search results, including text, images, and video. In short, we’ll give you a map to SEO success, and we’ll offer you cost options that fit your budget.

What are the Costs?

SEO can be expensive, but not when you work with us.

SEO, like every other kind of marketing, works best with constant attention. Google’s algorithms sometimes change weekly, and the work we did for one client three months ago is often less effective than the work we do for another client today, so the constant monitoring that accompanies an ongoing contract works to your advantage. Here are some other benefits we offer when you sign up:

• Website backup
• Plugin and software updates
• Daily monitoring
• Reindexing with Google after updates
• Effective SEO for a site typically costs less with a contract

Where to Begin with SEO

It starts with a meeting, so we can learn about your online goals and get a sense of what’s working and what’s not working for you online. We’ll also get a sense of the cost goals you have in mind, and then we’ll make suggestions tailored to your budget. We’ll keep you informed every step of the way, so you’ll understand what we’re doing, why we’re doing it, and how well it’s working.