Impress Your Customers with Interior and Exterior Graphics
A business’s exterior is often shown the most TLC when it comes to advertisement placements. But what about the interior? Both areas are prime real estate in regards to reaching out to customers and excellent opportunities for catching their interest, too.
Brand recall memory is important in the business world. Installing graphics on your storefront and interior surfaces are the perfect way to reinforce this impression. Using graphics on the exterior and interior surfaces of your store can be used to promote your brand messages and designs.
Graphics, particularly vinyl window and wall graphics (also known as vinyl wraps), come in countless colors and finishes – including but definitely not limited to opaque, transparent, translucent, wood grain and metallic – that are sure to coordinate within your space and on the chosen surface.
So what are some uses for interior and exterior graphics in the business place?
Welcoming Visitors
When a customer walks into your business, you have a very small time-frame in which to impress them. Make your store stand out by installing graphics on the exterior of your building and in the reception or waiting areas. Greet them with a beautiful wall mural or a life-size version of your company logo.
Improving Store Appearance
Graphics don’t have to be used to promote a message or advertise your products and services. They can be used to improve the appearance of your store. Instead of painting your walls a run-of-the-mill color, you can cover them with unique colors, textures, and finishes using vinyl coverings. Or, instead of installing all new flooring, hide unattractive floors by using vinyl graphics. You can even choose vinyl that looks like wood!
Motivating and Promoting with Interior and Exterior Graphics
Company morale and employee performance go hand-in-hand. Quotes or slogans have been known to have a positive effect on workplace performance. Plaster your company motto or any other motivational quote throughout the interior of your business to help motivate your employees. The quote doesn’t even have to be serious – you could put up a silly saying that’ll encourage a fun and enjoyable work environment.
Of course, you could also use architectural graphics to promote the services and products you offer. Install product descriptions or images throughout the office to remind customers of everything you have to offer.
Now that you know a few uses of graphics in your office space, here are some places you should think about installing them:
Windows
Windows wraps are a great space for displaying products or services your business offers. For instance, a car wash business could apply a fun image of a car being washed. It can show lots of soap bubbles floating around it, onto its storefront windows.
Installing window graphics not only look amazing but provide practical uses as well. Depending on the material chosen, window graphics can even help to block the sun or prevent outsiders from peering in. On top of adding your business hours and contact information to your window design, you could even include:
- Logos on the entrance door
- Full-color graphics with options of solid opaque or perforated film that enables people to see through
- Frosted glass or privacy films
Floors
Adding graphics to your floors and stairs can add a pop of visual interest to your interior design. Put your logo in the center of the floor or even install arrows and other directional graphics to help customers find their way to dressing rooms, bathrooms, or other areas in your store.
Walls
Your store’s walls provide you with large surface areas for advertising or designing opportunities. Is there a specific quote you live by or a slogan you and your team have? Place it on a wall and be reminded of it every day. Help show customers where certain products are located by placing descriptions on the wall above them. Cover an entire wall with a mural of your city. Your options are endless! Consider incorporating:
- Vinyl letters and logos for branding and identification
- Vinyl letters and logos for branding and identification
- Full-color digital printed wall murals
- Fabric-like textured finishes
Tables and Desks
Tables and desks don’t have to look bland and boring. Sure, they’re used for getting your work done, but that doesn’t mean they can’t look awesome while you do! Install an eye-catching metallic finish to the front of your reception desk. Or, add a marble print to the top of your product tables. They’ll look amazing for all those product pictures you’ll be posting on social media.
Glass
Install graphics on your glass surfaces to create privacy or promote your messages. Most offices have some sort of glass partition, so use those surfaces to your advantage. Give them a frosted look or apply a full-color graphic for greatest impact.
Let’s Start Impressing Your Customers with Interior and Exterior Wraps
Vinyl graphics are the perfect addition to your business space. They are customizable, affordable, and easy to clean and maintain. Even better, when you’re ready to change it up, removal is quick and easy and doesn’t damage the original surface.
Ready to install graphics in your space? Call MightyWraps – a US Logo company based in Wichita, Kansas – to get started today! From design to installation, we’ve got you covered. Our experienced professionals will have your space looking amazing in no time at all!
