The Dos and Don’ts of Truck Wraps
When people see TRU Building’s beautifully wrapped trucks pull up, they know integrity, knowledge and expertise have arrived.
How to Create a Truck Wrap Design that Pays for Itself
Wrapping a company truck with custom vinyl graphics can magnify your brand visibility with a cost effectiveness that no other advertising media can touch. A single vehicle wrap can provide up to 80,000 brand impressions per day in populated areas, much higher than your email campaigns and even your website and online marketing efforts. But there are right and wrong ways to design a custom vehicle wrap. In this article, we’ll teach you how to create a truck wrap design that pays for itself through improved brand recognition and customer acquisition. So, let’s dive into the The Dos and Don’ts of Truck Wraps together.
What Makes an Effective Custom Truck Wrap?
There are a few, basic components that should be included in your truck design: your logo, standard fonts, and colors, of course, but that’s just the beginning. This is an opportunity to make an impression on thousands of people per day, so it’s worth revisiting what your brand stands for before you start designing.
Xtreme Lawn and Landscape Fleet Truck Wraps
What is the core message that sets your brand apart? Many companies include their marketing slogan in vehicle wrap graphics, which helps to define and target the message. This audience-focused approach is a key to effective wrap design. Here are some other pointers:
- Keep your design simple enough to be understood in a passing glance. A vehicle makes a great “billboard” because it’s on the move, but this also means that you only have a few seconds to capture attention and convey your message.
- Be clear about what your company offers. A giant photo of a happy family on the side of a truck may look pretty, but if your company provides plumbing services, you may want be more direct with your vehicle graphics. Save the lifestyle marketing for specific pages on your website.
- Include contact information in the wrap. This is most often a web address, but if you have a memorable phone number, that can work, too. If your phone number is the least bit complex, it’s very unlikely that drivers or passersby will stop to write it down, so you may want to leave it off and utilize that space more effectively.
In short, show and tell who you are, what you sell, and where you can be found. This doesn’t mean you have to keep the design painfully simple. Under the guidance of a good graphic artist, even an elaborate design can capture attention and convey your message without being visually confusing.
Collaborating with a Graphic Designer
Vehicle designs aren’t as cut-and-dried as other types of graphics; they don’t reside neatly in a rectangular space, so you can’t simply transfer your website or ad designs to a truck. An experienced designer will know, not only how to translate your brand onto a three dimensional surface; they’ll often use this contoured space to emphasize certain design elements by virtue of their placement on the vehicle, further accentuating the visual impact of your vehicle graphics.
ECK Services knows what it means to advertise their fleet of wrapped trucks and trailers. ECK Services is probably on of the fastest growing companies in Kansas. Keep your eyes on them. You can’t miss them. You can see their bright green and black, professionally wrapped trucks all over Western and South Central Kansas.
You can be as involved with the design process as you like, and a reputable wrap artist will be grateful for your input. But also be open to their ideas; they’ve done this before, and they’re uniquely qualified to help you translate your designs to fit the unorthodox shapes of a truck, all within the parameters of your company’s brand identity.
In rare cases a brand’s current look may not fit the shapes and surfaces of a vehicle. When this happens, US Logo can help you revamp your graphic identity to make it compatible with all marketing media, from web ads to signage to vehicle wraps. Our marketing advisors will study your current graphics, then suggest options to translate them into a new look that will bring carry your brand forward while making sure it’s recognizable to current customers.
Vinyl Truck Graphics Costs Versus R.O.I.
Effective marketing never comes cheap, but vehicle wraps offer extremely effective results for the dollars you spend. A wrapped truck promotes your company all the time, whether it’s cruising through traffic or sitting on the parking lot of your establishment. Unlike a billboard, it will last for years, potentially generating thousands of brand exposures every day. If 20,000 people see it per day, total brand impressions over the next 8 years (the average life-span of a vehicle graphic) will total more than 58 million. Now let’s put that in context with the cost of a wrapping a truck.
The design itself—and its translation to the curves and contours of a vehicle—typically runs no more than a few hundred dollars—often less. The actual wrap and installation costs can range from $300 for spot graphics/decals to $4,500 for full wraps that use specialty finishes like metallic, carbon composite, etc.
Let’s say you go nuts and spend $3,000 for your wrap At 58 million brand impressions, your 8-year cost per exposure will be about five one thousands of a penny. Yeah, that’s hands-down cheaper than anything else in your marketing budget.
Truck Wraps: The 24-Hour Marketing Platform
The very act of putting graphics on your company trucks tells people that you care about your brand and what people think of it. Professionally designed vehicle graphics tell them that your organization is a established and will follow through on its promises.
Custom truck graphics often introduce your company to people who have never heard of you before, and it’s crucial to leverage this first impression for maximum impact. Other people will see your trucks on the road every day, reinforcing top of mind awareness and further positioning your organization as a vibrant, visible, contributing member of the community.
Tactical Safety Solutions is uniquely qualified to ensure the safety of your employees and customers since 2016. If you see their professionally wrapped fleet of vehicles at a job site, know that they are working to ensure superior standards and absolute protection for those they work with.
For less than a penny per view, the question almost becomes, “Why would you not do it?”
Call (316) 264-1321 to begin the process of wrapping your single truck or your fleet of trucks!