Top Marketing Benefits of Vehicle Wraps
Vehicle wraps are traveling advertisements. Wherever your vehicle goes, so does your company’s message. Wraps work for your business 24 hours a day, 7 days a week, 365 days a year – much unlike most other traditional forms of advertising. And, depending on your city and population size, you have the potential to generate anywhere between 30,000 to 80,000 impressions in a single day. That’s a lot of potential customers!
You won’t have to worry about spending an arm and a leg investing in this form of advertising, either. Vehicle wraps offer the most bang for your buck when it comes to marketing for your business. Wraps have been proven to offer some of the lowest cost-per-impression of any form of advertising.
A vehicle wrap can, on average, cost around $3,000 with an average lifespan of around 6 years, so your total investment could be broken down like so:
- $500/year
- $41.66/month
- $9.62/week
- $1.37/day
Seems pretty affordable to us!
Running to the grocery store, picking the kids up from school, going to client meetings – these are all situations in which a vehicle wrap can be working for you. Driving the company vehicle that’s been wrapped with your business information in instances like these can lead to numerous potential opportunities to attract new customers.
So what other marketing benefits do vehicle wraps offer?
1. Expands Your Audience
Vehicle wraps aren’t restricted to specific demographics. Instead, their message reaches everyone – from men and women, from middle-class to upper-class, from young adults to senior citizens – everywhere your vehicle travels. An advertising wrap has the potential to make impressions on hundreds of thousands of viewers every single month, all for a reasonable one-time cost.
2. Leaves a Good Impression
Nobody likes having advertisements forced down their throats, which often tends to be the case with television or radio ads. Unlike these forms of marketing, vehicle wraps are much more subtle. Through clever design, advertising wraps grab the attention of bystanders and provide them only with the information they need to distinguish your company from your competitors.
3. Perfect for Businesses of Any Kind
Vehicle wraps aren’t limited to working only for specific businesses. This type of advertising is perfect for businesses of any kind including – but of course not limited to – restaurants, salons, retail shops, florists, real estate firms, medical offices, lawn care, construction, and more!
As long as you sell goods or service, a vehicle wrap is perfect for you!
4. Long Lifespan
On average, vehicle wraps offer a lifespan anywhere from 5-10 years if properly maintained. This means you get years and years’ worth of advertising all for a single upfront cost. If you ever decide the design needs an update, the wrap can easily be removed any time you need or want.
5. Protects Your Vehicle’s Finish
While not a direct marketing benefit but a benefit all the same, vinyl wraps protect the vehicle’s original finish. Wraps help to shield the vehicle’s surface from scratches, as well as the day-to-day damage caused by road debris and UV rays. By helping to preserve your company vehicle’s value, you’re able to take the money you save and use it towards more marketing efforts.
Advertise Through Vehicle Wraps Today!
Vehicle wraps give your business the flexibility to advertise whenever and wherever you want at a very reasonable cost, so why wouldn’t you incorporate this form of advertising into a marketing strategy? Find a professional near you to discuss this as a new marketing opportunity!
For those in the Wichita, Kansas area, MightyWraps is your go-to vehicle wrap specialist. From design to installation, they handle it all!
For more information on advertising through vehicle wraps, contact MightyWraps at:
(316) 264-1321
Check out their website here
Or stop by their facility at 520 N. West. Street
