Top 5 Reasons Why Print Marketing is as Important as Digital Marketing
Advertising is expanding and moving into different “non-traditional” methods but one thing remains consistent and relevant in marketing and advertising: print marketing. No matter where the trend of marketing goes to, print marketing is just as important as any other method.
As our dives head first into social media, video advertising, blogging and other digital marketing, the original traditional marketing features seem to fall through the cracks. However, print marketing should always remain at the top f your marketing plan.
We see print marketing everywhere and it will always be around. But let’s get into what exactly print marketing is. Most of us know about the groundbreaking moment when Johannes Gutenberg assembled the first printing press in the mid- 15th century. It revolutionized the world in making information and content readily available to thousands upon thousands of people and now billions of people. The printing press and print systems today are extremely important in distributing information and material.
Types of Print Marketing
The most well-known form of print marketing is newspapers. Newspapers take on lot of positives for print marketing in the fact that they are already segmented for consumers. The paper separates into different topics, columns and interests. It’s also cheap for consumers to get their hands on and appears in multiple targeted areas.
A very inexpensive method of print marketing, brochures are great for companies to get their information into the hands of the consumers.
Although expensive to get a page in a high-end magazine, running between $20,000 to $30,000 (LinkedIn) a magazine ad can do wonders for print marketing advertising. Because it circulates multiple times, earning multiple impressions.
Billboards: Billboards and signs appear to thousands of people regardless of demographics. They are specifically for geographical targets. However, this can work to a marketers advantage in that it might appeal to someone they didn’t mean for it to but still reached a consumer. Brochures reach a local audience but can also offer great insight to visitors or newcomers.
Although we are now in the 21st century and see a world gone mostly digital, we still see printing as one of the key sources of distribution around. However, we tend to forget about this essential marketing tool. What’s old has become new again and print marketing is a very essential piece of marketing plans that should be implemented in your day to day marketing promotions. We’ll remind you why print marketing is just as important as digital marketing and should always be implemented into your key marketing plans. Here are the top 5 reasons why print marketing is just as important as digital marketing in our lives.
1. It Grabs Attention
Right now, everything is digital: ordering food, meetings, updating friends on your life, and especially advertising. Digital marketing has become the norm even over what we know as traditional marketing.
Because of this, print marketing is an attention grabber. Think about it. We see ads all the time on social media, on our Google search queries, on our phones, email and so on. On the other hand, when you have a discount or coupon in your hand, you’re much more inclined to hold on to it, rather than lose it in your junk mail.
It also grabs out attention when we decide to relax. When we come home from work or school, we want to unwind. We don’t unwind by checking our email inboxes or scrolling through online sites for information. We grab the paper or turn on the TV and grab a magazine and relax. We are staring at bright computer screens and phone all day. Because print media is a way for people to get away from the digital world, our attention is turned toward print marketing advertisements in magazines and newspapers.
Print marketing is just as important, if not more important, than digital marketing when it comes to physical marketing and advertising. Even in a digital-based world, we still use other senses other than sight. Print marketing grabs attention with multiple senses. Print marketing allows for unlimited imagination when it comes to appealing to the senses and grabbing attention. Make your ad feel different, have a certain smell, and so on. Get the most of your ad and marketing efforts with print marketing methods and capabilities.
Because print marketing is physical, it’s more likely to draw a greater response and thus a reaction. USA Today said more than 40% of customers respond to direct mail promotions. If your company or business is looking for more attention, grab your target audience’s attention with print marketing.
2. It’s Personal
When reaching a target audience, marketers and advertisers alike know the demographics and personalities of those they want to reach. However, no matter who your demographic is, print marketing can appeal to everyone because it’s personal. Everyone wants to feel wanted and print marketing does just that.
Making an ad personal, like a hand-written letter or personalized mail, customers feel appreciated and valued. Print marketing gives ads the change to make it in the physical hand of the customer instead of just in the inbox or on the side of their feed.
Customers want to be more than just a number to a company. As a customer, we take time and effort in our daily activities and when we see a company or business taking the time and effort to reach out to us personally, it hits closer to home.
To put it in a simile, imagine it’s your birthday. We all love our birthday. Now if you get a text from someone saying “Happy Birthday! Hope it’s a great day!” that’s nice and all but did you keep that text? Now if you got a letter from your aunt with a catchy saying on the front and a personal note instead, I’m sure that stayed around much longer than the text. Same goes for marketing. Print marketing is physical so it makes it easier to hold on to because it is personal. Digital marketing is still good and has great value, but it doesn’t hold as much personal sentiment and value, just like a text compared to a letter.