Marketing Your Business with Vinyl Wraps for Semi-Trucks

Marketing Your Business with Vinyl Wraps for Tractor Trailers / Semi-Trucks

If your company has large trucks on the road, you may be missing a great opportunity to improve brand awareness wherever they travel. Those behemoth vehicles are billboards waiting to be filled with promotional messages for your organization, and the number of brand impressions they can generate per dollar is astronomical compared to almost any other advertising medium. Vinyl wraps for Tractor Trailers (Semi-Trucks) can transform an ordinary fleet into a shining, high-visibility marketing tool seen by thousands of people every day. Let’s jump in and learn what marketing your business with vinyl wraps for semi-trucks looks like…

What are Tractor Trailer / Semi-Truck Wraps?

A vehicle wrap is a big sticker. In the case of a semi-truck, it’s a really big sticker—or rather an assembly of large stickers that are custom designed to fit the contours of a tractor trailer rig like a second skin. When fully installed, the design is huge, seamless, and eye-catching. Mighty Wraps (a US Logo company) can help you create a design for your fleet vehicles that is consistent with your current marketing materials, putting your brand in front of up to 80,000 people per day. That’s a lot of eyes; vehicle advertising generates more brand impressions per dollar spent than any other medium.

Ditchwitch Undercon’s Peterbilt semi truck spot graphics

A wrap is made from high-quality vinyl that resists weather, chipping, and UV fading, protecting the paint underneath. It can be removed if your company sells the vehicle, and a wrap cost far less than a custom paint job.

Wrap designs are both repeatable and adaptable. If you have ten of the same tractor trailer rig, every wrap design will look exactly the same. If you have multiple semi types, your design can easily be adapted to fit them all.

To Wrap or not to Wrap?

Hajoca’s Mack semi truck full coverage wrap w/ orange and black flames

If you already have a working fleet, it’s almost a no-brainer to leverage that marketing “real estate” you’re already paying to put on the road every day, anyway. Large truck graphics are high-impact advertising that people notice. They tell the world that you’re a bona fide, professional organization, and they give rise to employee pride.

Doonan Wichita’s Peterbilt full coverage heavy equipment tow truck wrap

Yes, digital advertising makes it easy to measure ROI, while there’s no way to tell how many actual humans are influenced by a custom-wrapped truck rolling down a busy street. But there’s no substitute for the mass brand visibility you achieve with wraps; this kind of widespread public awareness is impossible to generate any other way. Even a brand recognition moment as simple as, “Oh, yeah, I’ve seen their trucks,” can go a long way when someone is looking for a new company to do business with.

What Should You Put on Your Tractor Trailer Wraps

CONCO Construction Wichita Kansas’s big jobs call for big tractor and trailers. CONCO is equipped for the job with these large format decals on the tractor and trailer

The content of your wraps can be very effective if you keep it simple and straightforward; a logo, a slogan, a web address … maybe a phone number, all in your company colors, of course. But you can get creative with a big truck, incorporating all the graphic nuances used on your website; bright colors, photos of people or products—any design can be reproduced on a wrap.

Check out Hajoca’s International stake bed semi truck partial coverage wrap

And you’re not stuck with “Crayola box” colors. Wraps can incorporate different finishes, textures and even reflective elements. How about a section of black, carbon composite skin? A blue, metallic finish? Throw in a few chrome elements if it fits your company image.

If it sounds like a dizzying number of options, well, there are. But you don’t have to overwhelmed; a US Logo customer service representative can guide you to the options that might fit your needs. Don’t be shy with your design. Trucks are cool, your brand is cool; do something cool with your wraps. They’ll be noticed.

Frequently Asked Questions About Tractor Trailer Wraps

Xtreme Lawn and Landscape’s Ford F750 Small Diesel Truck with a big and beautiful full coverage semi wrap

• Q: How much does a large vehicle wrap cost?
  A: Depends on how much truck you have, and how much of it you want to cover. At the low end, a partial wrap can run under $1,000 for a full-sized rig. A full, large vehicle wrap made from specialty vinyls can run several thousand. Give us a call on this one; it’s really impossible to tell until we discuss design options for your specific vehicles.



Hooray Ranch Grill CO’s tour bus wrap

• Q: How long does a semi-truck wrap last?
  A: If all your trucks are on regular streets and highways, 7 to 9 years is an average wrap life span. If your fleet regularly cruises across the Mojave desert, braving 120 degree days and coarse, sandy winds, the wraps will wear faster. The nice thing about wraps is that if they wear out, you can replace them without affecting the original paint job.



One Spark Firetruck of Hope – Firetruck spot graphics

• Q: Is a wrap cheaper than a custom paint job?
  A: Oh, yes. Gosh, yes. A lot cheaper.

Put Your Brand on the Road

Brady/ MASSCO Park City’s Kenworth day cab semi truck spot graphics and partial box wrap

Wraps have only been around for a few years, but these days, the public all but expects to see them on professional vehicles. Wraps legitimize your organization and demonstrate the kind of brand pride that people want to see in the companies they deal with. If you haven’t taken the plunge yet, give us a ring; the phone call is free, and it may end up improving your profits for years to come. (316) 264-1321.